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Many small business owners make the mistake of thinking they can just turn on pay-per-click (PPC) advertising and they will have new customers instantly. In addition to setting up the ads themselves, there is a ton of foundational work that must be done if you want your advertising to be effective. Read More

Having a defined ideal client can help you build your brand and market yourself most effectively. People are more likely to buy from you if they can imagine themselves using your product or service. So seeing pictures of other customers who look similar will help them identify and connect with your Read More

WordPress has been working on improvements to how users edit and create content and they are rolling out the launch of this new editor this month. Gutenberg has arrived! Should you hit the upgrade button immediately or hold off? Visible Logic breaks it down for you in this post. Read More

One of the reasons that learning about branding is so confusing is because people use the words “brand” and “branding” to mean so many different things. Below I’ve listed 13 different definitions of either brand or branding and I think they are all valid definitions.

I sincerely believe the best Read More

Imagine creating a series of ads and running them in your local newspaper and on Facebook. Now imagine if each ad looked completely different than the others. This is what it might look like to develop a marketing campaign with poor branding. Good branding supports effective marketing. Read More

Pricing your products and services can be one of the most challenging aspects of running a business. Price too low and you may leave money on the table, or eventually put yourself out of business. Price too high and you fear that you will lose customers. Most business owners think of pricing as it Read More

Retego, previously known as Group Market Share, is a Portland-based company that aggregates insurance information so that clients can make informed decisions regarding their products. Like many software companies, Group Market Share used the same brand name for their flagship product and the compan Read More

When you’re a small business, you are usually competing against other small businesses, not the Fortune 500 or the mega-franchises of the world. When you look around at your competitors, it’s most important to focus on your realistic competitors, but you should also consider aspirational competitor Read More

Nobody likes getting bombarded with spam in their inbox. Some people mark emails as spam and it gets reported to their ISP or email provider. Alternately, some ISPs or email hosts generate their own rules (which can be adjusted somewhat by users) to automatically funnel certain emails to junk or sp Read More

You’ve written your newsletter, placed your graphics, gathered your email list, and are all ready to hit ‘send’—but have you checked your pre-header text? Read More