VisibleLogic submitted the following stories to BizSugar

Share Your Expertise, Not Your "Content Marketing"

Avatar Posted by VisibleLogic under Marketing
From http://www.visiblelogic.com 4277 days ago
Made Hot by: thelastword on March 14, 2013 12:26 am
Content marketing is proving to be an effective way to show your expertise, build trust, improve SEO and convert leads. But only if done correctly. Read More

How Important Is Your Logo? Branding McDonalds Vs. Zappos

Avatar Posted by VisibleLogic under Technology
From http://www.visiblelogic.com 4291 days ago
Made Hot by: maestro68 on February 24, 2013 10:12 pm
A brand can rely on a powerful logo, or it can be a powerhouse without a strong logo. A look at how McDonalds and Zappos build their brands. Read More
What is branding? An explanation of the terms logo, wordmark, logotype, brand identity and brand. How the terms are related and distinct. Read More

Is It Time To Mobile Optimize Your E-Newsletter?

Avatar Posted by VisibleLogic under News
From http://www.mailonthemark.com 4294 days ago
Made Hot by: BIZantium on February 26, 2013 5:26 am
A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers. Read More
There is no such thing as typical mobile usage or stats. Comparing mobile stats for a restaurant and B2B company selling to large corporate clients. Read More

How Good Web Design Can Make You Hate A Brand: PayPal

Avatar Posted by VisibleLogic under Technology
From http://www.visiblelogic.com 4309 days ago
Made Hot by: LadySophy on February 9, 2013 5:54 am
A look at how PayPal's web site design makes you frustrated with them. Even though the web design is good, the overall brand experience is poor. Read More
A look at the rebranding of the landmark Muddy Rudder restaurant by Visible Logic of Portland, Maine. Includes logo design, web site, and mobile-optimized site. Read More
It is not necessary for a logo to be designed with Pantone colors or assigned PMS numbers, but consistent CMYK and RGB color formulas must be established. Read More
After trying many platforms, we've decided that WordPress is the best choice for client web sites. Here are the top 5 reasons why they love it, and so do we. Read More
Recently, I was asked to take part in the Women's Business Bistro. This group, based in Portland, Maine is highlighting women entrepreneurs in the area. I was Read More
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Share your small business tips with the community!