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We are excited about the package design for a new product that recently launched: Dental Lace refillable dental floss. The glass and stainless steel containers can be refilled with 100% silk refills, so there is none of the typical plastic waste that goes into most dental floss containers. Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Strong brand positioning involves reviewing a combination of internal and external factors.

Part of branding is self-reflective—recognizing and articulating your special strengths and unique capabilities. Uncovering the benefits of your product or service that really matter.
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It’s January, which means a time for reflection and resolutions. For many Americans, there is an urge to simplify and de-clutter. This includes dealing with our overflowing inboxes. Find out how to avoid the purge list. Read More

Your e-newsletter should be an education-driven, content marketing strategy, but don’t make it look like a newsletter of yesteryear. Read More

When we examine trends, it’s helpful to look at where we’ve come from, where we are now, and in what direction we’re headed.

We’ve clearly come a long way in the evolution of web sites to our current web standards, but it seems that most web sites have become cookie cutter instead. Read More

Now that your site is launched, you want to keep the content updated and site maintained.

Updates and maintenance are two different matters and you need to have a plan for working on each. Read More

Mail on the Mark features a bunch of super useful email list tools to help make sure your subscribers are getting content that’s valuable and relevant to them and making sure that you are only sending to that specific group. Here’s a list of some of those tools and examples of how we’ve used them. Read More

I recently attended the Agents of Change Conference here in Portland, Maine. I have attended this conference for the past 3 years, and one thing that was mentioned several times and among multiple speakers is that you must continue to nurture and grow your email list... Read More

It’s that time of year. You may be creating a budget with plans to upgrade your web site in 2017. Or, you may be hoping to fast-pace your web site project and launch your updated site at the start of 2017.

Before you jump into the process, it’s helpful to create a list of what you want to improv Read More