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Long ago, developers built web sites using basic HTML code. Many business owners found themselves stuck with sites that they couldn’t update themselves and few options for quickly changing how things looked.

Content Management Systems (CMS) revolutionized how web site owners controlled their sit Read More

Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.

As you might expect, much of this high volume of content is poor quality.
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A Unique Selling Proposition (USP), Unique Value Proposition (UVP) and an Elevator Speech are all succinct ways of explaining what your product or service does, the benefits of using the product or service, and how you’re different or better than your competitors.Each is slightly different and has Read More

Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Read More

Visible Logic helped develop key messaging, and created the printed signs, schedules, ads and printed marketing materials for Maine Startup and Create Week. Read More

Your logo may change as your business matures. Here is the typical timeline of business maturity and logo design. Read More

It was another great day hearing panelists at Maine Startup and Create Week. I sat in on a session about “Stories of Successful Pivots”. Read More

Build a brand is more than presenting a great face for your product or service (although that is important). Learn what your prospects are looking for. Read More

At a conference celebrating the creation and growth of new businesses, you expect to hear a lot about profits and building the bottom line. But money only motivates us so far. Read More

7 factors that can affect how long it takes to design, develop and launch a web site, and tips on how to assist your web team to work efficiently. Read More