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When is a white paper, not a white paper. That is the question! This "white paper" has been making the rounds across Social Media with great fanfare, but unfortunately it's not one. Shame on companies that exploit the term "white paper" to pump up their brochures for a short-term gain in the public relations department. This blog post w Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Crafting White Paper 2.0 is about changing the downward spiral that is now occurring with the white paper medium. My book advocates a new generation of visually stimulating white papers that connects with today's social media aware reader. CWP2 advocates the use a variety of text, graphic, and design elements so that key solution messages can be d Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

When it comes to the use of color in white paper design, most businesses treat the issue as an afterthought after the primary content has been developed.But with short attention readers that are accustomed to short online media messages, color has now become a more important attribute that can either create greater reader engagement, or create a n Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

What prompted you to see your last first-run movie? Like most, it was probably the movie trailer you saw in the theater or on TV. Your Executive Summary is a lot like that movie trailer. This blog post will give you some pointers you can use to get your Executive Summary to work for the reading of your white paper just like a good movie trailer do Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

The path to a more effective white paper isn't a shorter white paper, its a more effective one. Adding visual enhancements to your white paper is a more effective strategy to attract today's short attention audience than producing a two to four page paper. This post will provide you with reasons why Short Attention Marketing techniques are a sup Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More