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I hear from a lot of small businesses and online marketers who get frustrated and overwhelmed by the prospect of tracking their online advertising results.

But measuring your returns (especially when you are paying to get them) should be your business’ top priority. Without tracking your profit Read More

Do you own, or market, a dental clinic?

Unfortunately, you can’t rely just on word-of-mouth anymore to find success. You need to be promoting your business online.

And the best way to do that is through an optimized landing page... Read More

Do you blog for business? Have you found it difficult to keep up with your original blogging goals?

In this comprehensive look at ‘blogging burnout’, guest blogger Emma-Julie Fox examines the tactics you can implement to avoid a failing content ROI.

Check it out! Read More

Your customers are online. They’re searching for your products, services and offers right now. They want to find you. They want to buy from you.

Why are you missing out?

Google AdWords is one of the most effective online advertising methods to reach your consumers. If you’re a busy small biz Read More

Feel lost when you hear CPC Google AdWords? How about CPM bidding? Or Max. CPC?

If you’re new to Google AdWords, or if you’re a busy person taking care of tons of other aspects of your small business, the budgeting and bidding process can seem a bit overwhelming. It doesn’t need to be.

Read More

Do you advertise online? Are you getting the ROI you need from Google AdWords? It may be that your keyword tactics are failing you.

Do you:

Use long tail keywords?
Target keywords in your ad groups?
Use Negative keywords?

Here’s 10 simple steps to increase your keyword results right away Read More

Are your landing pages optimized for your AdWords campaigns?

If you’ve ever run a Google ad campaign, you know that Google ‘looks’ at your Destination URL - and rates it. If you hit the right marks - with relevancy, ease of navigation and trustworthiness - Google will like you, and so will your. Read More

Are you frustrated by bounced traffic and lost leads? Looking at a 95% bounce rate and wondering if there’s another option?

Well there is. And it’s called retargeting.

Modern marketing technologies allow us to track our ROI like never before. While this is often a huge boon for our business.. Read More

Google AdWords are a powerful tool in online marketing. You can run incredibly complex highly-targeted, low cost, high conversion campaigns.

As a small business marketer, though, they may seem like a daunting venture.

Before you break out into a sweat, start with a bit of planning. Here’s 10 Read More

Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

Google gets 95% of its revenue from advertising
An ad in the first position gets and average click-through-rate of 7%
For every $1 spent on Google AdWords, the average business genera Read More