BizSugar.com › User › Wishpond › Submitted

2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work.

In 2014 there have been many amazing articles from around the web that have informed us, confused Read More

Are you in the process of optimizing your landing page and wondering if you’re missing anything?

You know that it can sometimes be the smallest variables that make the biggest difference in landing page optimization.

So here are a few of those small optimization details that can make the diff Read More

While the traditional ad spends may be around for awhile - they’re not where the savvy ad spend is being invested.

Facebook ads, YouTube ads, Google Adwords, and Twitter ads have seen double digital growth - and it’s not slowing down. This is where your customers are.

Read More

The concept of consumer "content shock" gives many content marketers pause. Use these 5 strategies for combating content shock with social media optimization. Read More

There’s an increasing trend for small business and big business alike. More ad dollars are being spent on online advertising - and particularly on Google Adwords - than ever before.

But a poorly managed ad campaign simply wastes your hard earned profits and lowers your conversion potential... Read More

The vernacular of Google advertising can be pretty daunting.

If you’re like most small business marketers, you’ve got a lot of stuff on your to-do list - and figuring out this maze of PPC, CTR, etc. doesn’t rank high on your priorities.

But you know you need to get your message to your market Read More

Yesterday I was thinking of calls-to-action (CTAs) for a new Facebook Ad campaign I wanted to run, and I caught myself wondering why I was starting from scratch again.

I mean, I’ve created and analyzed a ton of Facebook Ads. Why don’t I have a set of formulas I can go back to? Read More

What kind of personality does your Facebook Page have? Is it considerate and extroverted, or obnoxious and demanding?

In honor of Facebook’s 10-year anniversary, Wishpond is releasing this fun and colorful infographic. We’re taking a look at some of the most recent statistics from Facebook Pages Read More

Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?

These questions and many more are answered in this, ‘A Bunch of Random Facts about F Read More

Dazzling first impressions are far more important than substance, not because the world is shallow (although it is) but because you can’t sell to someone who won’t walk in your front door.

And in the blogging world, your front door is your blog title... Read More