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The Twitter chat should boost awareness of your industry expertise, by sharing information and inviting your audience to do the same and discuss. Read More

A marketing manager’s job is never dull and these days, often requires you to wear several different hats. It’s now necessary to have a working knowledge of SEO, social media, PPC and much more. Google’s Mobile Friendly update has also forced many marketing managers to understand how a site’s perfo Read More

If you’re just getting started with social media, or you’re about to hire your first social media manager, then it helps to understand the basics. Social media is an incredibly powerful inbound marketing tool, but the sheer amount of platforms now out there can make it a little daunting when it com Read More

In the modern digital world, it’s vital for an organisation to use inbound marketing, if it wants to get ahead and compete. With that in mind, let’s have a look today at the key tactics and strategies that you’ll need to employ to ensure that you have inbound success. Read More

Setting the robots.txt file is important for your web site’s health – Google uses it as a guide for what to index and what to exclude. In elcomCMS, setting the robots.txt file is really easy. Read More

Often, businesses make a choice between paying for SEO and paying for content. It shouldn’t be a choice as both content and SEO should work together, in harmony. Some people have said that good SEO these days is all about content creation and to some extent that’s true. But content without any cons Read More

Google has announced that it is to create a new company – called Alphabet – of which Google will in the future be a part. Alphabet is to be managed by Larry Page and Sergey Brin, whilst Sundar Pichai will become the new CEO of Google. Read More

A new report from Regalix – State of B2B Social Media Marketing 2015 – has found that 93% of companies cite Twitter as their favoured social media marketing platform, with LinkedIn coming in at a close second with 91%. Read More

It’s thought that 62% of websites have a blog, but 80% of those blogs have 5 posts or less. This suggests that many businesses consider content marketing, but then either find they don’t have the time or budget to maintain even a simple blog. However, it is possible (and desirable) to gain ROI on c Read More

We have moved into an age where many people in the western world have an internet-connected smartphone or tablet in their hands most of the time. This change in the adoption and use of mobile technology together with always on connectivity is changing the way our customers expect us to do business Read More