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A new industry report from Simply Measured takes a look at the changes that we’ve seen take place on Facebook this year and how this has impacted on the brands that use the site. The end of last year and the first half of 2015 has seen changes such as the ways that Page Likes are counted impact on Read More

Marketing automation streamlines your online marketing trade, giving you time to focus on other business operations. It’s all the hype right now and it’s certainly giving back to marketing managers.

Companies big and small are migrating to automation strategies. But how do they choose the right Read More

59% of consumers search for local businesses and 54% of searchers use town names, zip codes, suburbs or city names in local searches. 71% of searchers value the information contained in local search results.

In today’s competitive marketplace it’s no longer a question of whether or not you shoul Read More

A new social media player is on the block that is being backed by hacktivist collective Anonymous. Minds is a fully-functional new social network that promises to protect user privacy by providing end-to-end encryption in private messages. It’s being widely marketed by the media as the answer to Fa Read More

As a marketing and sales tool, social media has quickly matured over the past few years. Whilst once it was all but impossible to accurately measure the results from social, now there are all kinds of tools available to help us to achieve this. However, many marketers still struggle to prove ROI an Read More

Facebook is the premium marketing tool for businesses using social media, according to the latest Social Media Marketing Report from Social Media Examiner. Whilst the social site has recently changed its algorithm to ensure that its users get to see more relevant stories in their newsfeed, its use Read More

It’s that time of the year again and Social Media Examiner has just released the latest version of its annual Social Media Marketing Report. The big news is that this year, research has found that marketers consider Facebook and LinkedIn to be the most important social media sites, and that if the Read More

The industry dubbed the mysterious changes as the “Phantom Update” since whilst something appeared to have happened, there was no confirmation. Many thought that it was perhaps a Panda update, but Google dismissed this.

According to Paul Edmondson, the impact of the update was felt at HubPages o Read More

Since adopting cloud for their businesses, 93% of companies saw at least one area of improvement in their IT departments while 52% reported an increase in the efficiency and utilisation of their data centres. Cloud has certainly become the default way to run applications. Read More

Studies have shown that those companies which create a documented content strategy plan tend to do better than those that don’t. Many businesses however just don’t bother, having perhaps just a verbal plan in place or one that doesn’t vary much from week to week.

Companies that do create a docum Read More