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Google has announced changes to Webmaster Tools designed to help marketers and webmasters gain a deeper understanding of how users find their sites. The new reporting feature replaces the Search Queries report which the search giant says has been the most used function in Webmaster Tools up until n Read More

In the modern digital marketing world, there seems to be lots of confusion surrounding search engine optimisation and content marketing. Some say that SEO is better at ranking a website on the first pages while others believe that content marketing is the more effective way to rank higher on search Read More

It’s been a big couple of weeks for algorithm updates. First we had the fear-inducing Mobigeddon from Google which, although it promised to be a big update, thus far appears to have had little impact. And now we have another algorithm update from the world’s favourite social media site, Facebook. Read More

It’s been just over a week now since Google rolled out its latest big algorithm update that was designed to pick up sites on how mobile-friendly they are and rank them better. Google said that the update would take about a week and a half, or perhaps a couple of weeks, to roll out fully, which mean Read More

According to Avi Dan in his Forbes article 11 Marketing Trends To Watch For In 2015, “the single biggest challenge that marketers will need to solve [this year] is how to scale content in an economic way.” For small to medium businesses this won’t be too much of a problem, with many capable of prod Read More

The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

In recent years data has become increasingly important to every business, regardless of size or industry. To a large extent, this is due to the way that technology has evolved to allow us to better work with data sets. Where once data analysis was only the domain of highly qualified data scientists Read More

When it comes to the content that your brand produces, it’s likely that you’ve considered storytelling as a part of your overall content marketing strategy. Storytelling has been around forever, but in the past couple of years we’ve begun to hear it more and more in connection to brands. The power Read More

Moz metrics are trusted around the web for providing an indication as to the quality of a website. Now, the company has added a new metric known as Spam Score to help you to better predict if a site is likely to receive a Google penalty. Moz engineers have been working on the new metric for a year Read More

4 years ago, Instagram was just another social site where people could share beautiful pictures. The site has since grown into one of the most popular and most powerful social media sites today. When Facebook purchased Instagram, it gained an even more solid foothold in the social media arena. As a Read More