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For years now we’ve heard the death bell toll for SEO, for G+ and even for Facebook, despite its status as the most popular social media site in the world. Twitter too has had its fair share of predicted deaths and is the latest victim of much discussion, since the micro-blogging platform is still Read More

As of February 2015, LinkedIn reached a total of 347 million users with 2 new members joining every second. 62% of marketers are saying that it is a much more effective platform than Facebook. Thanks to the higher return in lead generation, 91% of B2B marketers use LinkedIn to distribute content. 8 Read More

There are several reasons why you might want to build your own personal brand. Perhaps you have a business that would benefit from a strong leader brand, or maybe you want to position yourself as an authority within your industry. It could be that you write a lot and want to use the net to boost yo Read More

Finding the right influencers for your brand can take time, research and will most certainly involve trial and error. You need to find people who are active online and who are very willing to help and share your content with their own followers. A good place to start looking is popular blogs; look Read More

Who needs banners when you have people? Identifying influencers on social media and paying for product endorsements is a powerful way of advertising and the future, to some extent, anyway. There are plenty of influencers out there to choose from too, on just about every social platform and some of Read More

Once again the internet is abuzz with speculation that Google+ is dead or dying, thanks to a decision taken by Google to split the service into two: Photos and Streams. This has led to the usual headlines ‘officially’ declaring the search giants’ network to be dead, but according to G+ head enginee Read More

Once upon a time there were plenty of ways to trick search engines into placing a site higher in the SERPs and these were known as black hat tactics. These days increasingly sophisticated algorithms are designed to look for and discount sites that use such methods in the interest of making the web Read More

The world’s most popular social networking site last week began to roll out a new feature aimed at preventing suicide and self-harm in its users. Facebook has signed up with Now Matters Now, the National Suicide Prevention Lifeline, Save.org and Forefront: Innovations in Suicide Prevention in order Read More

What is Transparency All About?At its core, transparency is what the name suggests, it’s about building trust and loyalty in your brand through honesty and integrity. Its common now for budding businesses and even established brands to create an identity through storytelling and this should be cons Read More

If you’re a content marketing specialist, website owner or a blog writer and you notice that your content marketing is not driving the expected traffic, you may need to stop and assess your strategy. Know which aspects of your strategy are not helping your efforts can lead to figuring out how to ma Read More