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The Netvantage Marketing website was recently re-launched with one goal in mind - get more business. This post walks through the thought process and the results from a conversion first mindset. Read More

If you haven't been to an SEOmoz or Distilled seminar you're missing out - TONS of leading thinkers sharing their ideas and strategies on search. This blog is a nice summary of information shared at the most recent seminar. Read More

Finding awesome free stuff makes anyone happy. Here's three free SEO tools you may not know about that can reap rewards for your online marketing immediately. Read More

As an SEO, nothing is more disheartening than losing a client to a company that you KNOW is not going to do a good job. This happens all the time, unfortunately because people simply don't have the knowledge to separate the wheat from the chaff. This post is the first in a series to help the novi Read More

Plenty of research has shown that Google Instant has pushed query length further down the long tail of search. That said, are their differences in how Google Instant is affecting B2C sites vs. B2B sites? Netvantage Marketing takes a closer look. Read More

Ever see an advertisement so bad it made you squirm? It's one thing to make an ad that people don't get or just misses the mark, but screwing up an online ad as bad as this company has done takes a higher level of dumb. Read More

It can be hard to rank well on Google in competitive industries. With blended search results, sometimes Google's listings become almost ludicrous. Here's a case study on how a steel distributor has been forced to compete with online gamers, the music of Michael Bolton and mail order protein bars Read More

Ever wonder how the traffic from individual Facebook posts or Tweets are behaving on your site? Here's a quick tip on how you can track these social media marketing tools in Google Analytics. Read More

Ever notice that more and more Google searches are providing Google map results with local businesses? Ever wonder why one location ranks above another? This post delves into the reasons why one restaurant is outranking another in Lansing, Michigan, and can provide some valuable ideas for how to improve your own rankings in local search Read More

If you've never experienced a drop in search traffic, it's very easy to do irrational things very quickly. Here's a quick step by step to diagnose issues that you need not panic about Read More