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Everyone tells you how important writing killer headlines is. Writing effective email headlines isn't that easy though.

Is the average Joe doomed to fail? Isn't there any solution that can offset a lame headline and make the recipient open the email?

Find out now... Read More

A shorter URL has fewer characters than a longer one. So it makes sense to say that URL shorteners save space...

But is that true when we move from theory to practice? Read More

Twitter has just updated its Retweet button.

The previous Retweet button was a bad choice for marketers. The new one is even worse... Read More

The board names may help or hurt your marketing. The more mistakes you make in naming your Pinterest boards, the fewer visitors are converted into followers.

See if you already made the mistakes revealed in the article and correct them ;) Read More

Yet another step on my journey to finding an affordable but reliable email marketing service.

SendinBlue was next in line. So I gave it a try...

Don't worry, I skipped the typical review fluff and I focused on the major features and cons. Read More

One of the most effective ways to make money with your blog is writing product reviews.

Since the role of a product review is to pre-sell, dealing with the cons of that product is a sensible topic any blogger has to carefully consider.

Find out now how to deal properly with the cons of the pr Read More

Are you a blogger? Have you failed to generate traffic with blog commenting?

Discover the top 9 reasons why some blog comments generate very few clicks or no clicks at all. Read More

Forget all videos, articles, or whatever content you've read on the topic 'dot in front of Twitter handle', and use a powerful weapon: the common sense.

This article reveals 1) why you should never put a dot in front of a tweet and 2) what you should do instead (in THAT case). Read More

There's a constant flow of email marketers looking for an alternative to AWeber. MadMimi is a cheaper but professional alternative that I have happily used since 2012.

This review includes both pros & cons (and solutions), and also MadMimi's advantages in comparison with other similar services s Read More

Today's case study shows you how to increase the reach of a tweet

- without increasing your number of followers,

- without paying for Twitter ads,

- and even without the help (retweets) of your friends or fans. Read More