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When everyone seems to be talking about cost, particularly your customers and prospects, it can be all too tempting to over compete on price. You drop your prices and sales increase for a while. Then what? Read More

'Feel the Fear and Do it Anyway', Susan Jeffer's classic book has given the world a catch phrase and some great advice. Is your fear of selling going to stop you? These suggestions should help you conquer your fear of selling. Read More

In July of 2010 Facebook reached 500 million users. It's a story that most of us will already be familiar with but are there lessons in Facebook's growth that you can apply in your own marketing? We think so.

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The famous 4 P's of Marketing have been around since the 1960's. What are they, are they still relevant and can they still help you sell more?

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Local is a big buzz word at the moment and 20% of all searches are local. For many small businesses, local search and localized keywords are the ones that matter. It is free to be in Google Places and getting one of those top slots is hugely valuable. So how do you go about it? Read More

There are 2.4 billion conversations every day in the US involving a brand.  What role do various types of media play in these conversations? What sources inform Word of Mouth and what drives sales? Read More

If you want your staff to produce better results you're going to have to pay them more, right? Apparently not so. According to Dan Pink, once even basic cognitive and creative skills are required, money is not the answer. Fascinating video! Read More

One of the most important ways of improving your AdWords campaign is through the three 'Match Types'. The type of match you choose can hugely affect how much the keyword costs and how much it makes in sales. Many beginner AdWords accounts never get beyond broad match but they really should.

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Every business is looking to have satisfied customers. In fact, you are looking for customers who are so satisfied, that they will evangelize your product. A large part of customer satisfaction comes down to what they expected in the first place and what you sold them. Read More

A company cannot survive without its workforce and it is important to recognise this fact. Recognition programs can be expensive but they don't have to be. Here are 13 low cost employee recognition tips that might give you some ideas:

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