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You might have seen how reporting and analysis are used interchangeably. While both areas are part of web analytics (note that analytics isn’t similar to analysis), there’s a vast difference between them, and it’s more than just spelling. Read More

Not only is it used for marketing and promotions, social media is also a great tool to use to provide excellent customer service. However, which social media platform should you use? Read More

One of the best ways to stay abreast in the customer service industry is by joining professional groups on LinkedIn. Figure out which ones are most relevant to you from this list, so you can decide which ones to join. Read More

Even if consumers are very much driven towards gathering information from social media channels these days, a study conducted by Social Media Examiner shows that blogging or written content is still the priority of marketers on social media. Read More

How can you deliver excellent customer service if your main business platform is found online? Here are several ways to achieve business success, even if you don't see customers face to face. Read More

I found a post that is definitely share-worthy. Infinit Datum organized 65 infographics that will help improve a businesses online marketing strategy. There is a wide array (obviously with 65!) so something for everyone. Read More

Digital marketing involves effective use of social media channels to reach and engage customers at varying sales stages (new, old, potential). Read More

These books will help you gain insight on how some of the best companies approach customer service in their organizations, and how you can apply the same principles that helped them achieve success in their field. Read More

It's essential for starting companies to make sure that their priority among all others is customer service. It's ideal to start great with customer service but there may be changes and/or unavoidable situations that would require a company to re-evaluate its customer service strategies and process Read More

Blogging should be done correctly. If not, your business will not have the online reputation you are aiming at. The equation is simple; Bad online reputation, no customers. Here are 5 reasons why small businesses fail in blogging: Read More