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Organizations are demanding ever-higher performance from their workforces. People are trying to comply, but the usual method--putting in longer hours--has backfired. They're getting exhausted, disengaged, and sick. And they're defecting to healthier job environments. Longer days at the office don't work because time is a limited resource. But p Read More

Forget Microsoft Office and Excel. Your next powerful business tool could be Facebook. Andy McAfee, a Harvard Business School professor and an expert on Web 2.0 technologies and their applications in business, argues that social networking software brings certain types of people together in a much more efficient (and potentially cheaper) way than Read More

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More

More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More

A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit Read More

Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are Read More

Format, the cover letter, the reply form, the premiums and/or freemiums — all key components of a direct mail package. But the most key component of Read More