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In this writer's 11 years of experience as a web designer and blogger for both personal and business websites, she learned that there are certain winning elements for a website to engage its users, improve UX, create loyalty from new visitors and turn them into leads — or conversions. Read More

Bloggers want to know: how long should my blog posts be? Sorry, but there simply is no right answer to that question. Read More

Writing concisely can sometimes be a challenging art. Most people tend to ramble when they write. Chocolate bar manufacturers have mastered the less-is-more art. What can we learn from them? Read More

Red is a powerful color, evoking passion and warnings, excitement and action. But is it a color you would want to identify your business? Would you want your logo in red? Would you want your main website colors to include red? Would you want to brand yourself red? Read More

How does one craft the perfect viral content? Let’s go through the list – but please! – this is a list, not a checklist. The ideal piece of content might not have all the items on this list. Indeed, any attempt to fit in all these elements just to check them all off on a list might make your conten Read More

Of all the major social networks, Google Plus is the one that people talk about the least. It is a fairly visual medium, and highly community oriented. If you are looking for a platform to connect with people, Google Plus is as good as it gets. But how do you create a stampede of raving fans? Th Read More

If you want to make the sale, you need to convince the client to make your product or service the choice – make it more valuable to them than whatever else they would spend the money on. Here are twelve strategies to overcome client cost objections. Read More

Users love to return to their favorite websites. Often.

They especially love them when they feel a connection to the design, the community and the owner. Read More

Social selling is a topic I expect we’ll all be hearing more of, probably too much of, in the years to come. Companies who do it right will not be “selling”, as much as networking, as suggested in The Infinite Pipeline. Read More

Whatever your blog's goals, sooner or later you might run into a brick wall. You are due to write a post, but you have no idea what to write. Here are a few ideas that might help you. Read More