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Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. The reality is today’s digital shopper is using a host of devices to view your website and emails. That means, a one-size-fits-all approach to screen sizes and resolutions simply won’t work. Read More

With help of his colleagues from MyBlogU, the author collected the three most powerful tools for Twitter. Here’s what they said. Read More

When studying leadership, it helps to take a peek at how primitive societies organize themselves. And around our house, that means barn cats. A couple years ago, we saw them lined up, one after the other in single file. Each waiting his turn at the compost heap. Apparently there was a hierarchy, an Read More

The minute you decide to sell your first self-published book, you've chosen to go into business! Whether you formalize that business relationship is another matter. Read More

Some people hire VAs to drop comments on other blogs and link back to theirs. This has been a successful strategy some bloggers have used over the years to gain some traction for their properties. But would you also hire those VAs to RESPOND to comments on your own blog? Read More

Chances are good that when your site first launches it will not be in the top four or even the top 10 organic search results. That’s completely okay; you’ve got time to build a robust thought leadership campaign and optimize your site’s content for higher organic rankings. But this won’t happen ove Read More

You’re probably chuckling at the idea of a high-powered advertising executive basing important decisions about millions of dollars’ worth of client projects on Mrs. Partner’s personal likes and dislikes. But I’d invite you to ask yourself if you may be guilty of a similar approach with your own com Read More

In the 21st Century world of remote videoconferencing, wearing blue jeans to an online meeting has become commonplace. In fact you can also show up in sweats or pajamas if you like. That's because this type of video communication is more about the collaboration and saving costs, than it is about fa Read More

Diversification or concentration. Both are great social media strategies, but the one that will be great for you depends on your business. Of course, if you can dedicate a whole team to social media, you can do both. But if you are not Amazon or Microsoft, you might have to choose which approach wi Read More

Shhh. You might not be running a top-secret business, but there are times when absolute discretion is required. But how can one keep customer secrets? It helps to take a peek at how those businesses that offer 100 percent confidentiality treat such situations. Read More