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Did you know that there is a technique of clear business writing? Famous authors like George Eliot, Helen Beatrix Potter, Hippocrates, Mark Twain, Elwyn Brooks White, including Thomas Jefferson pointed out that jargon, though impressive, confuses and repels readers. On the other hand, writing clear Read More

Find out why failing to use sales-driven content to attract and engage “cold” traffic is a missed opportunity! Learn how you can use sales-driven content to create an effective and budget-friendly content marketing strategy. Read More

I'm a sucker for posts like this. But on the serious side, it shows why proofreading is so important, even to paying attention to which letters of a sign light up as a group. Read More

If you run a business, and especially if that business has your name on it, people want to know who you are. Whether you are a consultant or run a team of plumbers, a photographer or a restaurant owner, you need to find a way to say “This is me!”

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Every blogger can write. But very few can write really well. That’s OK. What it takes to be a great blogger is some knowledge, clarity of thought, and a little practice.

And some tools. Tools can help.

There are four aspects of your writing that you might need to improve, and there are plent Read More

Search engine optimization is not always complicated or expensive. Many tasks are doable in-house using free tools that analyze aspects of your site to help fix problems or errors.
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Do you think creativity and productivity are completely separate skills? This article will show you how to combine them effectively. Read More

Digital marketing is changing every single day. That said, small business marketers always look for ways to attract their online customers. Here are the 17 conversion-driven online strategies that can help drive customers to your business. Read More

As content creators, the real challenge faced by people with cognitive disabilities can become fruitful possibilities for us to serve them better. Now we can feel confident over our capabilities to think, design, and create accessible content for differently-abled people every day.

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Please readers when you write user-friendly content, so brains don't have to hesitate to easily understand what you're trying to say. Read More