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Last month, Pokemon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles. Read More

In the mid-90s, a Japanese mobile software developer noticed teenagers using MMS to do things that emojis would suit, and created the first round of what we’d consider emojis today.

Now, there’s an explosion of emojis. Apple, Twitter, Microsoft, Facebook, Android, and others — all putting their Read More

Email autoresponders are one of the most powerful tools in your marketing arsenal; you can literally write these messages once and put them to work for your business, day and night. Read More

Content marketing in China is vital: it provides opportunities to connect with customers and lets you communicate your business expertise and skills. Read More

Do you manage multiple social media profiles for your business?

Looking for an easier way to keep an eye on key social media metrics? Read More

A SaaS company without a customer success system is like a lion without teeth. You can chase customers all you like, but when you catch them you’re thinking “now what?”.
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As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. Read More

There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Read More

With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help. Read More

I have imposter syndrome. Possibly you do, too—or have at some point. In my case, I feel like I don't deserve to write for respected publications. Every other writer is more talented and insightful.
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