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In A Nutshell ... Years ago, as a novice training officer, I read a telling message. "When you speak you repeat what you already know. When you listen, you learn something new". These words are still very relevant for managers in the 21st Century - The Talk Age. Read More

A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner Brand is hinged on strong brand values and a compelling message. It has outstanding characteristics. The Winner Brand is the product of a concerted effort to Read More

None of these schemes being advertised are in any way associated with Google, as mentioned previously on this site. The irony of it all is not only are these ads being served through Google AdSense, that if you Google the so-called opportunity, you'll see what other people have to say about it - and it ain't pretty. The other part of the irony i Read More

The best hires are those eager to become part of something greater than themselves, says Cliff Schorer. Read More

With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There's a myth that once you publish something, that all who matter will see it. That's simply not true. Read More

Since I'm a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen's upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it's redirecting to MySpace Read More

The street-wear brand has stores in L.A. and San Francisco, a strong online presence and a solid buzz. But its clothes are aimed at skater and hip-hop subcultures, which loathe overexposure. When the founders of the L.A. clothing brand the Hundreds first met, they were unhappy law school students looking for a way out. Read More

We've been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we're finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your business? Before you go any further, consider the fol Read More

Common small-business wisdom holds that you should separate your personal credit-card expenses from your company credit-card expenses. But will that truly be in your best interest -- no pun intended -- when President Barack Obama signs into law today the Credit Card Accountability Responsibility and Disclosure Act? Read More

The revamped graduate program, rolling out in the fall, will aim to teach students how to come up with bankable ideas before they learn how to set up, finance and market new ventures. Read More