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Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

According to The NFIB Research Foundation, a small business assocation that collects Small Business Economic Trends data, the latest Small Business Optimism Index (May 2009) shows that the majority of survey participants state that “six months from now general business conditions will be better than they are now.” Read More

What's the best way to bring a family member into the business? This article looks at some of the right and wrong ways to do things. Read More

Marketing strategies that may pull your business down because of a poorly designed and planned marketing activities. As stressed out in the article, marketing is not as simple as it may seems and should always take note of one factor: offering the best value to your customers, old or target customers. Read More