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Over half of email readers turn on images in the emails they receive. Surprised? Combine this with Email Marketing Reports’ study on how image-heavy emails can outperform the alternatives with the right execution, and you’d be right to think twice about sticking to your plain text, no-frills design Read More

Animals, especially pets, have a big job. They’re often used in marketing to attract attention, they provide tips on how to do email marketing and they’re our companions. These pets of ours can also teach us about relationships, and more specifically, the relationships we develop with our audience. Read More

Pam Foster, owner of ContentClear Marketing, has made her career in copywriting. “I really take a scientific approach to make sure I’m advising my clients with the latest findings on what really works best. There are always exceptions, but why not start with what has been tested and proven to work Read More

People can’t get enough of playing to earn points, win awards, challenge others and show off their skills. Some big brands are jumping on this bandwagon, and you can too, thanks to many new platforms that allow you to easily manage these types of games.

The benefit of long-term games is pretty o Read More

How do you know your emails are performing optimally? Are you happy with the amount of open and click-throughs you are getting?

Truth is, you won’t know if you’re getting the most you can out of your email marketing unless you do some tests. And you might find all you need is a new look that’s m Read More

Gamification involves turning something that’s not usually fun into a game. The idea is to create a fun and engaging way for your customers to interact with your company.

We’ll examine how games can help your business and how you can use email marketing to leverage your games. We’ll start off w Read More

Second Chance Animal Rescue Society (SCARS) has been running a successful email marketing campaign for awhile now. Subscribers are coming in steadily, open rates are looking good and everyone seems to be happy.

But a team of us here took a look their campaign and pointed out some areas that coul Read More

Sara Hansen’s emails for her company, Dog’s Best Life, consistently average 50% open rates thanks in large part to her fun email marketing design and content.

We’ll break down what makes Sara’s emails so cool in hopes to spark some email design inspiration for you. Read More

Do you have trouble reaching your audience?

We talked to Jo Walters, Membership Engagement Coordinator of University of Sussex Students’ Union, about how she planned to get students to sign up, create compelling content and build a following for the Union. Her plan worked - so check it out. Read More

Online businesses rely heavily on email marketing to keep customers thinking about them. Since they’re not driving by your store, the only contact they have with you is online. You have to keep them interested; your content has to be newsworthy... Read More