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Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations.

The more you know about the next generation of consumers, the more effectively you can reach them with your online campaigns. Read More

After going through this I Can Has Cheezburger site (hundreds of times), we realized that LOLcats is so much more than just using animals to go viral. It’s also about actual email marketing advice. The cats have some real tips on how to manage your email campaign.

Don’t believe us? Take a look… Read More

Hudson Pulse consistently sees good open rates and months can go by before someone clicks that unsubscribe link. So what’s the deal? Consistency. They makes sure everything about this email campaign is consistent. We took a look at how she does it and what small business marketing strategies she’s Read More

How should your business connect with customers – through a mobile marketing or an email campaign?

Email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign. Read More

We were really impressed with the strength and simplicity of Cooks of Crocus Hill’s visual branding in their email campaign. They’ve also achieved some killer open rates and very few unsubscribes. Their web developer, Brad Renner, who shared their secret recipe for email marketing success. Read More

If you’re not whitelisted in your subscribers’ address books you’ll probably end up in their spam folders every so often or trapped in their filters. Linking to a page with instructions can help your subscribers ensure your emails get delivered to their inbox instead of the junk folder. Read More

Don’t let your campaign sound like a self-interested bore. Charm your subscribers with something unexpected: curated content in their inbox, hand-picked and recommended by you. Read More

We received several submissions to our email template design contest and we’re ready to reveal the winners! All three winning templates are available both in AWeber accounts (in the email template library) and as HTML code that you can download to use anywhere you’d like. Read More

Tim Carter talks about how he uses videos in his marketing strategy. If you use videos to market your product, or plan to use videos, find out how you can use them to help grow your list. Read More

Top Internet marketers advise others to focus on integrating social media and email, get mobile friendly and, of course, continue to provide stellar content. Kipp Bodnar, Inbound Marketing Strategist at HubSpot and co-author of The B2B Social Media Book, has some tips on what steps you can take for Read More