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Buffer App, the app that let's you collect items to share with your Twitter audience according to a preset schedule, recently added support for LinkedIn. Read More

Most professional service firms offer a free initial consultation. While there are many ways to conduct this initial meeting, this article suggests some ways to ensure that you get this new relationship started on the right foot. Read More

Whether you call it drip marketing, lead nurturing, or simply stay-in-touch marketing, having a systematic way to stay in touch with prospects and customers is an essential component of a professional service firm's marketing system. One of the marketing challenges.. Read More

In his post about gauging client satisfaction, Robert Armstrong provides some helpful tips for gathering feedback from your clients to help you improve your law practice. While I am a big believer of gathering regular feedback from customers, in the.. Read More

Word of mouth plays an important role in growing a professional service firm. We spend a lot of time and effort trying to influence customers and referral partners to talk about our services to others. When marketing our firms with.. Read More

When it comes to marketing automation for professional service firms, how much is enough? How much is too much? Accountants, lawyers, and other professionals spend a lot of time developing relationships with prospects, clients, and strategic referral partners. Automating common.. Read More

Another topic I’ve been hearing a lot about lately is lead scoring. Several people have asked me what lead scoring is and whether or not it makes sense for accounting, law, or other professional service firms. Here are some of.. Read More

In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these.. Read More

Is it possible to limited the time we spend on social media and still be effective? What would happen if you set goals related to the maximum amount of time you can spend every day on social media activities Read More

Did you know that you can pick and choose who you send messages to in Facebook? More on that in a moment. First, let’s pretend we are in the real world for a minute. I know, I struggle with that... Read More