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The tech market is as unpredictable as a tornado. One moment everybody has a general preference for a certain kind of product, the next they want something else. Read More

Most companies nowadays focus more on promoting their products than one securing a steady flow of sales appointments. After all, it is the ability of setting these appointments that make revenue growth possible. Read More

Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. It helps you prioritize your leads, nurture them and walk them through until they reached the last stage of their buying process. Read More

Looking for a more straightforward lead generation method, the Client figured telemarketing provided the best value because while it was not the cheapest in terms of cost per lead, it was superior at producing high quality sales leads to effectively make back the difference in cost. Read More

Most B2B businesses have spent heavily on improving their lead generation and appointment setting strategies. And considering that the B2B industry is undergoing significant changes, demands for effective marketing solutions are steadily increasing. Read More

It is interesting to point out that the industry itself has experienced considerable growth in recent years (particularly in the good old UK), but it is also important to highlight the possible challenges that major players in the consulting industry will have to address. Read More

Understandably, content has a lot to contribute in a lead generation campaign. Enterprises make it a very big deal promoting their blog posts and visual material to build their brand and their following. Read More

Promoting a product that people don’t actually search for can be bit tricky. Despite this, there are still countless ways these companies can apply. Read More

In today’s market, lead generation is big business. So much so that lead generation companies selling lead generation services or actual leads themselves have proliferated. But how important are b2b lead generation services? Read More

Word-of-mouth marketing is by far the most effective form of business promotion. That is why many companies are trying to win over their customers’ hearts and minds and turn them into brand advocates. Read More