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Museum of Brands, Packaging and Advertising London. A time tunnel journey from Victorian Britain to today of design and packaging. Read More

The annoying "Go Compare" and "Compare the Market" campaigns both do the job of building brand awareness and recall, so when I go to buy insurance or they are top of mind. This is powerful. In the cluttered world we live in, making sure you are remembered and being considered is about as much as yo Read More

Brand owners, not just Facebook, should be concerned about access of internet by smart phones & tablets. Trends and implications. Read More

Based on the Brandz Top 100 Global Brands list just released, I believe there are at least 7 key questions everyone running a brand needs to ask and answer to help ensure success for their brand. In this posting I look at the major findings, some key success factors and identify the 7 questions you Read More

The number one topic and trend many CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation, so they can do... Read More

Brands are created by visionaries, but throttled slowly into decline and death by caretakers. This may state the obvious, but often in the day-to-day management of brands (especially in large corporations) it is easy to forget that someone one day created the brand. A deep and clear understanding o Read More

Blogs will play a bigger role moving forwards. Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitud Read More