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Leasing - Alternative Way To Save Business Financing? First, what is Leasing? Leasing is a process by which a firm can obtain the use of a certain fixed assets for which it must pay a series of contractual, periodic, tax deductible payments. The lessee is the receiver of the services or the assets under the lease contract and the lessor is the ow Read More

Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process. All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen. Sometimes that may be true - but more likely you willl generate some interest that will quickly fade and result in little actu Read More

I bet not many of my readers can't wait till the next book on economics comes out. Well, rarely having any interest myself in such books, I have been quite surprised by the extent to which two recent books from high priests of the dismal science held my attention. The first book I read was Dan Ariely's Predictably Irrational: The Hidden Forces Read More

One important consideration when you are into business, whether Big or Small is the Goal settings. This will determine your business journey; this will decide where you are going. Failure to keep on the right track towards the goal will result to destructive development of your business. So it is very essential that entrepreneurs should keep their Read More

Planning is what we really need firsthand. A well structured plan will help us along the way and overcome all trials and will help us business owner bear all the how in life. Read More

Income. It may not be easy to do but some entrepreneurs don't quit their day jobs when building a new business. They stay gainfully employed, using their discretionary income to finance the business. Work is typically done nights and weekends. Read More

Embracing technology and integrating it with our business may not be good enough at start. We can't expect things to be perfect at first glance. It still does make sense to make the most out of the features available, discover it and utilize it. So we can definitely say to take one step at a time, we cannot grasp everything in just one click, take Read More

In order to stay successful in your business career, you must be well oriented with your marketing plan. Marketers should always consider the relationship established before anything else. You should not limit yourself to just selling something to the people, this should just be the end result, but the primary objective should be to set the relatio Read More

Facebook status update: What's on your mind — —“Social media is currently the wave of the future, and it's surging through the business and e-business world like a rogue tidal wave.” Since social media, such as Facebook and MySpace (social networking sites that allow users to post personalized, online profiles), arrived on the scene about five y Read More

One aspect of the American dream seems to be to have the opportunity to work for yourself. This is particularly true today when your options for being your own boss include everything from starting a business to being a work-at-home-Mom to launching a creative career as a solopreneur or innerpreneur. But what do you do if you don't have any money Read More