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While dodging the rain in Vermont on vacation I spent some time thinking about our social media plans for the second half of 2009. In the first half of the year, we like everyone else, have been focusing on Twitter and Facebook. You cannot pick up a mainstream newspaper or magazine these days without some reference to Twitter and I expect that Twi Read More

In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More

Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides that your brand should be. So you Read More

What shall small businesses do if the “cap and trade” tax goes into effect? Do you realize that according to estimates, this tax on energy and energy use will cause an average increase per family of more than $3,000 per year? Can families and small businesses endure it in this recession prone era? Read More

As a nation, we have come to expect nothing but the highest-quality customer service from all our service providers. With such high expectations, it's inevitable that nearly every small business owner will have to deal with customer complaints in their day-to-day business life. Read More

Yes, there are small businesses out there that are considering growth opportunities even as our current recession keeps a tight hold on our economy. But for those small businesses that are in this situation, any steps that they take to expand operations should be carefully implemented. Read More

Involving community and customers in providing feedback about your products isn't the only way to innovate your company. In the future, especially around public facing jobs at companies, we should expect brands to involve the community in defining what those roles should be. Read More

The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork over $200,000 in advertising on the Google con Read More

This is Perry Belcher's POVs about social media. The video is quiet shaky but what matters most is the thoughts and tips you get from it. Read More

You might have made same mistake or not, this article will help you guided so we might not also push our potential customers away. Read More