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It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, alone, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples. Read More

When customer service becomes pleasing the customer, at all costs – even when it’s to their detriment – there must be a reality check. Read More

One of our core values is customer service, so we’re conflicted when a client has shiny object syndrome. Do we service the customer by giving them what they ask for? Read More

It’s easy to get caught up in the day-to-day of running a business. I’m sure it’s commonplace for many of us who run a small business. We wear a lot of hats and we’re pulled in a dozen directions. It’s time to come back to center and focus ‘on’ the business. Read More

It’s important to find an outlet for expression, particularly for small business owners and solopreneurs, because they are their brand. That message is their voice. It’s what will make them relatable to other people and enable them to build trust. Read More

Robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. However, I’m neither intrigued nor fearful – and here’s why. Read More

Navigating the ups and downs of running a company can never be underestimated. A reminder that we can’t plan for everything that’s going to happen. Read More

A few pros and cons of working with a small business for your digital marketing needs. Read More

False, spammy and ill-supported claims invade this industry. Here’s what to watch for. Read More

Content syndication is worth the investment of time and resources. It increases awareness and credibility, but it also drives website traffic and enhances PageRank. Read More