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Most business books will tell you that few businesses survive their first year, and even less last in subsequent years. After what I’ve experienced, I can see why. I am still standing because of a few things that I believe all entrepreneurs need to survive. Read More

What are you selling? How will it transform my organization? Why should I buy it from you? Three questions that are challenging to answer in a service-based organization selling something many are unaware that they need. Read More

The digital business landscape has opened up a world of possibilities that would not have been possible 25 years ago. It has also presented a fair share of challenges. Read More

A short guide on how to social media goals, determine measurables or Key Performance Metrics (KPI’s) and develop content that will lead to a positive ROI. Read More

Many are focused on the wrong things. Improper focus leads to inaccurate measurement and ineffective steps to correct it. As a result, the conclusion is that social media doesn’t work. Here’s how to align your efforts for an optimal result. Read More

One-third to one-half of all Americans are introverts, according to various studies. That makes the likelihood high that some of the managers and executives you know and work with are introverts. What role does personality play in our ability to lead? Read More

Can an introvert be an influencer? Sure, thanks to the world of social media. Here’s my story about the pros and cons of working in the industry. Read More

While social media a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness. As we continue our journey of modern communication, here a few things to avoid. Read More

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. Here’s how you can better ensure your social media efforts will help you accomplish your brand’s objectives in this new year. Read More

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. Read More