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Ever had ‘pick your brain’ requests? While I advocate offering value, we have to draw the line somewhere. If you're solicited for free advice or unwanted requests for your time, perhaps these solutions can help. Read More

Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. What does your digital footprint say about you? Read More

There is a lot of education involved in this industry. Learn some of the things I find myself repeating over and over again!
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Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios. Here's our list of the top 12 business social media pet peeves. Read More

We spend most of our day on social media, and as you can imagine, we’ve seen everything. I thought it would be cathartic to share our top social media pet peeves. Read More

Asking how many customers a business will acquire from social media is as silly as assuming that attendance at a networking event will result in new business. Read More

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? "
Find out my response - and more! Read More

I do not have a silver bullet or a crystal ball that will give you results. But, I can tell you how you can get started and how you can maintain your efforts without the crash and burn that I see so many people experience. Read More

It’s time to re-frame how we think about social media and stop limiting its power to magnetic industries. Read More

Some people need to check themselves before they post online. Most of us know ‘that guy’ who posts adverse political commentary or someone complains incessantly about a child’s school or other parents.

While there’s no shame to relying on your community for support, there are also many times p Read More