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A lot happens when you own a business, especially a small business where you are involved in the day-to-day more than larger companies. Honestly, I don’t mind putting in long days, because I have a sense of Purpose. It doesn’t always feel like ‘work.’ Read More

Running a business is hard work. Ask anyone who does it, and they’ll tell you, it’s no joke.

You know what else is no joke? Two kids.

I have acquired two kids – as a stepmother – and my singular conclusion to this massive change is that it’s been interesting.
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I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ Read More

I support anyone who wants to strike it out on their own, but I also tell them the reality of doing so. Not everyone is cut out to run a business. Some jump on the startup wagon because the can, not because they should. Read More

In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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Perfectionism is a problem for me. It’s a problem for many business owners, which is why some struggle to accept excellence – and why some are hesitant to enter the social sphere, altogether. I’ve been working on this the past year. Read More

I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner. And, they all have one thing in common… a result to achieve! Yes, they have goals.
Here are some examples…
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There is so much unknown about the social media world. To make sense of it, clients have got to let us do our job. Please: help me, help you. Read More

I’m a big believer in showcasing the human element, but for many, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink it. Keep it simple, but truthful. Read More

When I founded my business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Read More