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Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marke Read More

For some, LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. Learn to leverage some essentials for your small business. Read More

We've had client who have received four times the return of what they pay us to help them execute their social media plan. So what do they do differently?
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Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… Read More

Social media for regulated industries is a hot topic – and one that’s shrouded in mystery. Cracking the code to this beast is a challenge due to the multiple layers of risk and the unclear rules surrounding how social media is legally categorized.
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Ask almost anyone how things are going these days and you’ll likely get the reply “busy.” But do we only have ourselves to blame for perpetuating this cycle of busyness? Read More

Risks are tough because there is not a right or wrong answer. But they’re necessary and continual. All we can do is embrace them and make the best decision based on experience, guidance and faith – and hope for the best. Read More

Social media is a platform for building new or enhancing current relationships. But, how do we really measure relationships anyway? Read More

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer.
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Some people think working from home is a glamorous gig, and it can be. It’s challenging, too, which is why some self-discipline is in order. Here are my top six tips to for making sure your “work-from-home” experience is as productive – and enjoyable – as possible. Read More