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How many potential customers raise an eyebrow when their expectations for a social media presence are unmet? How many lack confidence based on their perceptions? Read More

My interaction with the intelligent and inquisitive students at Shippensburg University highlighted how the current business landscape has changed the way people think about career paths. Read More

“There is never a good time for bad things to happen.” As I’ve been facing a trifecta of unfortunate life circumstances, the past two weeks have reminded me how true that statement is. Read More

I believe that ideas are only as good as their implementation. That’s fortunate—because in the business of social media management, execution is everything. Read More

As the #Strella business grows, our client and team meetings also expand. It’s not uncommon for me to have two or three meetings a day.

Each week, I meet one on one with the key members of my team to discuss the status of projects, brainstorm new ideas, and work to solve issues or cha Read More

It was a mentor who gave me the encouragement and guidance I needed to enter the realm of entrepreneurship. Mentorship has since been deeply rooted in my beliefs; and recently, I felt impelled to expand on its possibilities within our organization. Read More

I’m happy to see authenticity prevail as the common theme among the top posts of 2020. All three showcase the raw human element that I’ve encouraged for years. Read More

Who would have thought something good could come from my encounters with ruthless copyright trolls? While I wish I had not run into online bullies that target small businesses with image copyright infringement claims, there is a silver lining. Read More

Many businesses struggle with how to manage their team and keep them engaged without the in-person connection of being together in an office. These tips might help you if you're dealing with those challenges. Read More

A client recently told me that he enjoys working with us because our heart is in it. We are proud of that statement because we pour ourselves into our role and we love it! At the end of the day, if it doesn’t feel good - then it’s just a job. Read More