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I believe the best way to make your LinkedIn profile stand out is to write a strong summary. A LinkedIn summary is what gives pop to your profile - this the area where your personality can shine. If I had to recommend a formula for a summary, it would be to: personalize, humanize and summarize. Read More

I'm telling myself this as much as I'm telling you... In fact, I'm going to set an hour aside each week to fulfill this very task! Read More

For business owners who aren’t interested in handling social media marketing themselves, outsourcing is an option. And providing these social media services to other companies can be a business in itself. If you’ve ever thought about how to start your own social media business, consider this... Read More

People have some pretty crazy assumptions about social media - and it's my job to set the record straight. Here are the top 10 most ridiculous things I have ever heard. Read More

Content Shock is only going to get worse. To ensure content is seen and interacted with, businesses will need to find creative and effective ways to share content on the web. Read More

Having a strong website is critical for making a great impression on the online consumer. However, its content is not updated frequently, which can limit success in terms of Search Engine Optimization (SEO).

This is where a blog can really help. Read More

If Facebook reach is a concern and you have an established page and audience, you may be well-suited for this option! Read More

The challenges of a small business owner are abundant. Yet, many of us wouldn’t trade our job for the world. I can only speak for myself and it seems like a good time of year to share why I love my job. Here are three things I’m thankful for as a small business owner. Read More

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers.

But, it doesn’t have to be.
Read More

I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! Read More