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As a society, we are overwhelmed with content. And, 80% of social media users are “lurkers.” This means that the majority of people view the content but very few actually engage with those who post it.

So how can we boost engagement and stand out from the crowd? Read More

As a society, we are overwhelmed with content. And, 80% of social media users are “lurkers.” This means that the majority of people view the content but very few actually engage with those who post it.
Despite this, there are a few effective ways to boost engagement. Read More

The video snippet app named Vine just celebrated its first birthday, and I’m pleasantly surprised with its user-friendliness, how it caters to our short attention spans and the potential to help businesses engage an audience. If you haven’t embraced Vine yet, here’s a quick guide to diving in! Read More

As social media continues to evolve, there’s been speculation that it will replace websites, email and even the phone as a customer service outlet.

Social media is not nor should it be a replacement for other communication vehicles, especially your website.
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I have said this many times before, but it’s worth repeating: offer valuable information that addresses the needs of your audience and they will be naturally attracted to your brand! That attraction is the foundation of the know/like/trust, which can eventually lead to sales. Read More

B2B transactions are a different animal and I’ve found tactics like these to be well worth the time. Read More

With the recent Facebook algorithm changes, is it time to make a gradual exit from Facebook business pages in favor of Google+? Read More

The Facebook world was rocked by two bits of recent news that has small business owners everywhere questioning their next strategic moves or even whether or not to drop Facebook altogether.

With so many questions being asked, I’ve compiled the ultimate FAQ to explain the details and help you fin Read More

As a society, we encounter so many distractions that we’ve become poor communicators. I’d like to see that change. Learning to better communicate with the hearing impaired may actually help to improve your overall communication skills. Read More

Every day I interact with a variety of service professionals – friends and colleagues –and I’ve noticed that some of them pin their hopes on the betterment of a fractured working relationship with clients when the reality is that it’s probably better that they cut the cord.

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