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Social media is a platform for building new or enhancing current relationships. But, how do we really measure relationships anyway? Read More

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer.
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Some people think working from home is a glamorous gig, and it can be. It’s challenging, too, which is why some self-discipline is in order. Here are my top six tips to for making sure your “work-from-home” experience is as productive – and enjoyable – as possible. Read More

As a society, we are overwhelmed with content. And, 80% of social media users are “lurkers.” This means that the majority of people view the content but very few actually engage with those who post it.

So how can we boost engagement and stand out from the crowd? Read More

As a society, we are overwhelmed with content. And, 80% of social media users are “lurkers.” This means that the majority of people view the content but very few actually engage with those who post it.
Despite this, there are a few effective ways to boost engagement. Read More

The video snippet app named Vine just celebrated its first birthday, and I’m pleasantly surprised with its user-friendliness, how it caters to our short attention spans and the potential to help businesses engage an audience. If you haven’t embraced Vine yet, here’s a quick guide to diving in! Read More

As social media continues to evolve, there’s been speculation that it will replace websites, email and even the phone as a customer service outlet.

Social media is not nor should it be a replacement for other communication vehicles, especially your website.
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I have said this many times before, but it’s worth repeating: offer valuable information that addresses the needs of your audience and they will be naturally attracted to your brand! That attraction is the foundation of the know/like/trust, which can eventually lead to sales. Read More

B2B transactions are a different animal and I’ve found tactics like these to be well worth the time. Read More

With the recent Facebook algorithm changes, is it time to make a gradual exit from Facebook business pages in favor of Google+? Read More