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It’s important to find an outlet for expression, particularly for small business owners and solopreneurs, because they are their brand. That message is their voice. It’s what will make them relatable to other people and enable them to build trust. Read More

Robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. However, I’m neither intrigued nor fearful – and here’s why. Read More

Navigating the ups and downs of running a company can never be underestimated. A reminder that we can’t plan for everything that’s going to happen. Read More

A few pros and cons of working with a small business for your digital marketing needs. Read More

False, spammy and ill-supported claims invade this industry. Here’s what to watch for. Read More

Content syndication is worth the investment of time and resources. It increases awareness and credibility, but it also drives website traffic and enhances PageRank. Read More

“Sales is a ballet; a high-wire act.” “Sales is measurable, predictable replicatable science.” Two different theories. I believe they are both correct. Here’s why…
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A lot happens when you own a business, especially a small business where you are involved in the day-to-day more than larger companies. Honestly, I don’t mind putting in long days, because I have a sense of Purpose. It doesn’t always feel like ‘work.’ Read More

Running a business is hard work. Ask anyone who does it, and they’ll tell you, it’s no joke.

You know what else is no joke? Two kids.

I have acquired two kids – as a stepmother – and my singular conclusion to this massive change is that it’s been interesting.
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I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ Read More