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Talk with any business owner and most of them will agree: what we do is very real and it’s also very challenging. We are responsible for everything, including our own paycheck. Entrepreneurs should be given the same respect as anyone who works for someone else. Read More

Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, h Read More

I was talking with a friend who seemed surprised that I wasn’t planning to stay up to ring in the new year. She said, but ‘it’s time to set new goals.’ I told her that I don’t need a new year to set goals. I set goals all year long. Read More

As we move into 2017, it will be more critical than ever to understand the relationship of social media to the bottom line. Social media must be tied to business metrics through KPI’s. Without specific goals, social media marketing is nothing more than throwing spaghetti at the wall.
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Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Read More

Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. Read More

This past election serves to reminder that the way we vote – and the honorable, but mostly deplorable announcements of our preferred candidate – is a personal choice. Everything about this election was personal. And, as such, should probably stay that way. Read More

Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then Read More

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More