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Email marketing is cheap and extremely effective. But there are plenty of areas where you can make mistakes. Visit the article for ideas as to how you could use email, and how do it right. Read More

Managing social media campaigns is an additional job for successful small businesses. Do you do it yourself? Hand it off to an employee? Hire help? Read More

Google is stitching together 360 views of business interiors and making these available on Google Places pages. I take a peek at what these views look like, and how to get a 360 image of your business. Read More

Google announced the new Chromebook today at Google IO. It also debuted the $28/month Chromebook for business - an easier way to acquire and manage computers for your employees. It should prove an interesting option for small companies. Read More

Skype for business provides features for collaboration, some nice conveniences, and substantial cost savings. I take a look at what it offers, how you can use the service, and what other options are out there. Read More

Successful affiliates have a unique approach to business - and one from which small business owners could gain some good ideas. Read the post for 5 helpful lessons. Read More

Why bother with improving conversion rates? How can companies bid $xx.xx per click on Adwords? And why do people get all hot and bothered about “viral” businesses? All these questions are related to the value of a sale – which I’ve created some calculators to help your company better estimate & und Read More

Daily deals sites are hot, with Google and Facebook recently launching their offerings in the space. This makes for opportunities, but also tough decisions - which one is right for your business? Read More

What is Google Boost? Read this guide to learn more about the local advertising program, decide if it's right for you, and get started advertising on Boost. Read More

Groupon has the potential to bring in lots of new business - but can also be a disaster. Should your business try it? And how to make it work if you do? Read More