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In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But PR in the wrong hands can also be incredibly damaging. Here's a good example. Read More

Have we paid too a steep price for personal flexibility? Made a poor tradeoff in the service of a lean business methodology? Read More

Most startups hire interns for simple tasks. But there are good lessons entrepreneurs can learn from interns. Read More

The best advice when making a career change is to take your time, avoid impetuous leaps, and determine for yourself exactly what it is that you are looking for. More tips in this article. Read More

Here are four commonly used spreadsheet models (and links to downloadable templates) that many small businesses employ on a day-to-day basis. Read More

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. But there is more to it than just the simple tit-for-tat return of a verbal offering. People will be more likely to buy your products or services if you are nice to them. Read More

Many companies use a three prong strategy when hiring freelancers; managing this process can be tricky, but the rewards can be great. Here are some tips to help you find the best freelancers.

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Choosing how you manage your workforce is dependent on your business, your industry, and your customers but every business has to ask some key questions. Here are 5 things you should mull as you do your own meditation on workspace for your company. Read More

Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? We highlight four of the best, most affordable tools available today.

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If you run your business leanly, how do you balance your responsibility to create an organization that profits, but does so fairly and never at the expense of customers, investors, or your employees? Here's a good short discussion. Read More