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There’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. Here's a deeper look. Read More

Small businesses may not be able to afford multi-million dollar ads, but there is no reason why an effective viral effort can’t work for even the smallest of businesses, at a scale that is appropriate. Here are 5 elements common to the best viral marketing efforts. Read More

Small businesses can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. This article discusses 5 reasons why a lean strategy can provide your business with incredible value. Read More

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Read More