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Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

Learn how social media optimisation offers user value & SEO value to your site, increasing your chances of hits/referrals/conversions from your social channels. Read More

Do you want your brand to go viral? Take a cue from Big Bird and the gang: Educate, balance serious and light-hearted content, and know what's important to your viewers. Read More

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

Brands could boost the success of their marketing campaigns by publishing personalised content via all channels, writer Brianne Carlon suggested.

"We already know that leads who are nurtured with relevant information produce a 20 per cent increase in sales opportunities versus non-nurt Read More

It’s probably no surprise to hear that content marketing and Scrabble aren't so dissimilar. To a certain extent, achieving great success in either requires a little bit of luck. Plus, they both require a pro-active attitude, a head for words and the courage to go where no-one has gone before. Read More

Content marketing is one of those things that most brands around the world know they need to invest in. Some are still struggling to see the point though.

So here are answers to four of the most common queries I receive each week... Read More

This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content. Read More

Social media marketing may be getting more popular but how many people actually take in the information in front of them? One expert has claimed emails will long remain the most authoritative form of digital communication actually worth reading. Read More

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More