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Unlike Facebook, there isn't a built-in analysis tool that does it for you (if you want sparkly graphs and the like then you can always use a social media management tool) but there are a few metrics that you can track yourself to get a feel for your brand awareness levels. Read More

In an age when everything is digital, the rise of online retailers was inevitable. People are buying and selling at a rate that does not seem to be slowing down. For web retailers, packaging is a key consideration when thinking about giving the best experience for their customers. Read More

Email marketing remains as one of the most effective marketing tools in use today. The statistics don't lie: some 90 per cent of those that access the internet maintain at least one email account. Read More

Mike Lieberman, co-founder and president of company Square 2 Marketing, has said that regular content ensures businesses are kept in the minds of consumers and also helps to generate more leads. Read More

A bank used to be an institution that you could trust with your money. But sadly, for many, those days are gone. For some it now appears that bankers have stopped looking after their customers and have started looking after shareholders instead. Read More

Updating your own social media account is by no means a step backwards in our digital age, but the real way to tap into Facebook’s one billion users and Twitter’s population of 500 million is by creating informative, engaging web-based content. Read More

Maintaining a positive & favourable image in any public or corporate-facing environment has its challenges, so what is it that PR workers do to help portray celebs & companies in a positive light? Read More

For firms looking to take advantage of social media through marketing, it can be tough to know which network your business should be hitting the ground and running with and considering working with a social media agency. Read More

By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too. Read More

Social media marketing provides one of the most cost effective ways of getting your brand messages out into the big wide world. Think about it – the tools to sign up are free, you only need a live internet connection to post, while your opinion and courtesy costs nothing. Read More