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Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More

Everyone wants to know how to succeed in an online world of blogs, Twitter, and LinkedIn. The key is to understanding how your offline networking skills still apply in a social media world. Read More

Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you? Read More

One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales. Read More

Trusted relationships make your business run smoother and more profitably--but there's still a lot of business advice out there that boils down to systematically destroying your customers' trust. Which advice do you want to follow? Read More

Creating a customer signature experience isn't about your product or service touchpoint, it's about how your make your customers feel about themselves. Read More

The Red Velvet Rope Policy demands tough decisions about customers, but it can also create more customer value and satisfaction, and build a foundation of more loyal and profitable customers. Read More

Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy. Read More

What do leaders need to know about intellectual property strategy? The potential of IP, the opportunity cost of IP, and the true meaning of using IP strategically. Read More