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When the customer say, Your price is too high, the first thing we need to do is understand the basis for the statement. Why do they think the prices is too high? Are they just saying it because they are obligated to saying it? Are they comparing your pricing to competition? Are they comparing your Read More

We have to measure success by more than the number, and by more than great year over year growth. We need to look at how we stack up against the market potential, how we are growing our share of the total opportunity? Growing our sales is great. We need to celebrate that. But maximizing our perform Read More

We focus entirely too much on pricing. We leave far too much money on the table because we fail to establish business value and tie our pricing to the business value! If you have great business value, if you can create a business case that exceeds any financial hurdles your customer may have (e.g. Read More

High accuracy is an important indicator to our effectiveness as sales professionals. It is an indicator about how well we are engaging the customer, how involved we are, who well we understand what they are trying to achieve, how and when they will make a decision. Read More

But that's just the starting point. We have to tie this analysis to the strategic initiatives and impact to the organization? We have to engage the CFO's staff. We have to understand the impact on the Balance Sheet, Income Statement, and Cashflow. We have to understand our customer's investment str Read More

In each step, we are closing, that is agreeing to go the next step. At some point the close involves getting an order. It is just the natural progression of the discussion. Not closing on the order because it is too salesy is cheating the customer. It is failing to take them to the next step in ach Read More

But the conversation is never too Salesy as long as we are constantly driven by the value we are creating for the customer, the WIIFM from their point of view, and how we help. Read More

Customers design their own customer experience. We can just influence a part of that experience, but we can still create positive experiences in the parts of their experience that we touch. Read More

Challenging and providing insight is critical in engaging the customer, to incite change and to initiate new buying processes. But we can't stop there--we have to help the customer achieve the outcomes and results they dream of. This means guiding them through the buying and implementation process. Read More

Big or small, insight is about the customer's business. It is not a conversation about a solution---though insight based conversations lead conversations about solutions. It is not a conversation about a product, though if we execute an insight based conversation well, it can lead to a need for our Read More