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Why do executives, marketers, and sales people continue this insane behavior?! Why do they invest their time and precious budgets in creating meaningless SPAM which, at best is ignored, at worst creates people who are hostile to their brands and companies? A week ago, I wrote about insane telemarke Read More

I write a lot about being customer focused, about helping customer identify new opportunities, look at new ways of growing, assess new ways of running their businesses. I've long advocated being consultative, facilitating the customer buying process, and creating value in every interchange. A lot o Read More

Not long ago a sales person called be with an idea that I thought was interesting. He was pitching a concept, it was a little intriguing but I had to interrupt him, saying, What you are saying is very interesting to me, however this is the issue we face with our customers, here's how we see things, Read More

A couple of weeks ago, I was on a panel with a number of peers. A couple of the panelists suggested the majority of companies they worked with had no sales process in place. I have a slightly different point of view, one that is perhaps worse news. Most of the organizations I work with have a sales Read More

You can (and should) help your salespeople overcome their resistance to the sales process. Here are a few ideas. Read More

Last week, I met with a sales team I’d been coaching on a large opportunity. For the most part, they were doing everything right. They had focused on identifying all the critical business impact, change management, and related issues facing the customer. They had presented a business based solution Read More

During this office hours we talked about all kinds of ideas, but one really big--and not so flattering--idea surfaced. That idea was the abdication of our responsibility as sales managers in providing some really important tools. Read More

I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this concept heavily in all marketing and sales programs is missing a tremendous opportunity. Strong buyer personas is the foundation for marketing programs, content development, and nurturing potential prospects. Read More

Too often sales managers believe that hiring a salesperson with experience they are absolved of the responsibility of providing them with what they need to succeed. Read More

I rarely, like to replicate a post here at Future Selling Institute from my Partners In EXCELLENCE Blog, but I'm borrowing one to announce this event. However on May 9-13, there is a remarkable event for all sales professionals. Both something that can benefit each person in their own personal a Read More