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While reputation management can be a full-time job for some larger organizations, a small business doesn’t have that luxury. Here's a step-by-step plan for online reputation management that can be completed by anyone within your company in 8 hours or less. Read More

With each passing year, more and more employees are working from home. Here are five tips for motivating your remote employees to ensure the venture is a success. Read More

Whether you’re already putting the finishing touches on your campaigns, or are still in the middle of gearing up for the rush, these tips and reminders will help ensure that your business has a good run this holiday season. Read More

In order to compete with the big names, independently owned financial institutions such as banks, credit unions, and insurance agencies need to focus their promotional strategies toward attracting more clients and members, especially in their local communities. Read More

When you need to sell a product or service, there are certain things you can do to help "persuade" people that they need, want, or should buy what you're selling. And these are called the six principles of influence. Read More

Marketers, heads up! Facebook’s new facial recognition technology may give your brand the extra oomph it needs. The way users feel about it, on the other hand, is a different story. Read More

In striving to become a better manager or run a better business, we often have ways of thinking that hold us back. Here are 5 things that may be keeping you from reaching the next level in your leadership development. Read More

Online marketing has undergone a tremendous change since its early days. Where there used to be only backlinks and metadata, there is now a whole new universe of marketing channels. We present our list of 33 apps and tools to simplify your marketing efforts. Read More

There are many things you can do to get started with online marketing, but we've broken down the easiest steps to help no matter where you are in the process. Read More

Who said your business needs to be a nonprofit organization to make a positive social or environmental impact? Learn the differences between the newly introduced "benefit corporation" and the traditional nonprofit. Read More