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People ask me what my Twitter strategy is quite a bit. To my knowledge, I’ve never really divulged the details of what it is in writing, until now Read More

Most times, people want to help you. But I can guarantee your pitch, dear PR person, will be thrown in the trash or ignored unless you include links to relevant material. I have watched in multiple situations over the past few months otherwise good stories get chucked because it’s just too much work Read More