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Unless you have been living under a rock, you know exactly what Software As A Service is (SaaS, AKA Cloud Computing). I wanted to put a different take on the SaaS acronym. Instead of Software as a Service, I want to explore the concept of Software AND a Service as a business model. Read More

A friend of mine asked me what I did all day long. He knew that I was building a marketing firm, but he asked me about the mechanics of that I did every day. It actually took me a minute to think about, but I finally answered: “I make friends”. It should have been easy to answer since the other Read More

The other day, I told you how SugarCRM uses their blog in order to increase their attendance at live events. Before you start your blog - or even if you have Read More

When Martin Schneider from SugarCRM wanted to find a low cost way to engage their users, he turned to blogging. SugarCRM builds an open source customer Read More

This post shows you how to generate sales leads with an email list. It is a step by step guide that shows you how to create an audience and introduce them to your sales funnel. Read More

Last Year In 2010, the number one reason that Cloud Marketing Labs grew was because we were able to define our service in one sentence: “We help B2B Companies generate sales in 30 days". Read More

I was a bit reluctant to write this post because the BP story has been covered ad nauseum.  But then I discovered two things.  First, a quick Twitter Search shows that people are still talking about this passionately. Read More

In marketing, we reach our audience by using a variety of touch points.   Let me first explain what I mean by touch point.  For me, a touch point is any time your business engages/touches your audience and they in turn feel valued Read More

First, allow me to apologize.  Very frequently, I get caught up in marketing speak such as Target Market, Audience, Demographic, when describing the customers that I serve. This post will show you how to make your website more human Read More

When it comes to marketing, many people ask where the best place to reach more customers.  However, by my estimation asking where can I reach my customers is the 5th most important part of a marketing pla Read More