BizSugar.com › User › divahound › Submitted

Believe it or not, the first day of fall is already behind us! The year is flying by, but with the holiday shopping season coming up very soon, Q4 is a booming time for lots of small businesses.

If you’re already planning your social media calendar for 2018, good for you! If you’re focused more Read More

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats:

People watch live videos three times longer than other videos.
Users are ten times more likely to comment on a live video than on other videos or posts.
Video of a live event sign Read More

Building your contact list is one of the best ways to get your information in front of people who want to know more about your products and services. The email list is a really important selling tool, and there are lots of ways to capture those contacts. If you want some great ideas on how to build Read More

One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an example of evergreen c Read More

If there’s one thing that can make or break your business, it’s a good relationship with your customers. But responding to customer requests can also be one of the most time-consuming tasks if you’re taking is on yourself. What’s a workable solution? Here are some ways you can improve your customer Read More

Even (or rather, especially!) a small business should make sure that their social media efforts fit into their annual budget. And even if a small business is choosing to utilize social media as a more affordable marketing option, a budget can keep everyone on the same page and identify areas to imp Read More

There are a lot of ways to market your small business via social media. And when we say a lot, we mean A LOT. Whether you’re posting about your latest product or giving social media followers a behind-the-scenes look at your production process, there are innumerable options for posts. One way to ge Read More

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Read More

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually s Read More

Small business owners wear many hats, and sometimes one aspect of your business may take more energy than another. Things get put on the back burner; that’s life. But one thing that often gets pushed to the side – and definitely shouldn’t – is marketing. Read More